The main idea of the ads campaign is to show people that everybody wants to be healthy. Not only people, but also those things that are traditional symbols of the unhealthy lifestyle. One of the visual variants is based on a Big Mac. It’s dreaming that it becomes more and more healthy. The idea wasn’t accepted and there is only the concept left.
Everybody wants to be healthy
Print advertising campaign concept for fitness centers
All works • Everybody wants to be healthy